Rapid Fired Pizza Unveils Brand Refresh and Sustainable Packaging for 2024

Rapid Fired Pizza Unveils Brand Refresh and Sustainable Packaging for 2024

Rapid Fired Pizza, known for its delicious and affordable pizza ready in under 3 minutes, is starting the new year with a brand refresh that aligns with their core values. As the franchise reaches 25 stores, CEO Mike Kern wanted to ensure the brand’s look and feel reflected its commitment to quality, speed and affordability.

The total brand refresh includes a modernized logo and color palette that will be incorporated in-store, online, and on retail packaging. To capture the essence of Rapid Fired’s identity, South Carolina - based firm Bodhi & Co. spearheaded the brand’s visual transformation, focusing on communicating the three pillars of quality, speed, and affordability that set Rapid Fired Pizza apart.

CEO Mike Kern emphasized that the packaging revamp went beyond using aesthetics, stating, “The moment when the doorbell rings and someone hands over a warm box - that’s the moment that brings a pizza brand to life. We wanted to put ourselves in the customer’s shoes. We worked with our long-standing packaging supplier to really think about the consumer experience and the values we stand for”.

In line with their commitment to sustainability, Rapid Fired Pizza opted for recycled, food-safe packaging, utilizing Kraft paper instead of traditional white boxes. This environmentally conscious choice reflects the brand’s dedication to reducing their environmental footprint while maintaining the quality of their products.

The new brand look will be introduced across Rapid Fired Pizza’s 25 stores early in 2024. The brand’s remarkable growth from a single location in Dayton, Ohio in 2015 to 25+ locations today has been fueled by the enthusiastic support of their satisfied customers.

As Rapid Fired Pizza continues to expand, franchising opportunities are regularly available across most states.

About Rapid Fired Pizza

Founded in 2015, Rapid Fired Pizza is a fast-casual restaurant committed to offering an easy way to enjoy great pizza at a great price. Choose from a curated Craft menu of pizzas and salads or choose from 35+ toppings and a variety of sauce and dough options to build your own.